Still in the Game: AE Smith Backs Norths Devils for Another Big Season

​TOWNSVILLE.

AE Smith is back on board with the Norths Devils Rugby League Club for the 2025 season, renewing its sponsorship and backing another big year of grassroots footy, local talent, and community pride in Townsville. 

With a strong local presence, Norths Devils fields junior and senior teams across male and female competitions. More than a club, it’s a launchpad — helping players build confidence, leadership, and connection through the power of local sport. 

Since 2024, AE Smith has been by the Devils’ side — supporting junior development programs and match-day activations that bring people together and put purpose on the scoreboard. The renewed sponsorship reflects AE Smith’s belief that community sport plays a vital role in shaping futures, on and off the field.

​​​“Grassroots footy builds more than athletes — it builds people,” says an AE Smith spokesperson. “We’re proud to be part of that, and proud to keep showing up for the Devils and their community.” 

In 2024, AE Smith was honoured to receive a Certificate of Appreciation from the Norths Devils — a reflection of the shared values and strong partnership behind the scenes. Led by North Queensland Regional Manager Luke Webb and with the ongoing support of Amanda Appleby, the partnership continues to grow from strength to strength. 

As part of the Amplius Group, AE Smith brings an ESG lens to every partnership — and this one is no different. From inclusion to reconciliation, supporting Norths Devils aligns with a broader vision of impact where everyone has the chance to play, lead, and belong. 

To learn more about Norths Devils or get involved with the club, visit the Norths Devils website or follow them on LinkedIn.